11.3 Pages 403 to 410

1) In countries around the world, what is most frequently mentioned as a ʺvery big problemʺ
facing their respective nations?
A) moral decline
B) immigration
C) terrorism
D) corruption
E) crime

2) The founder of modern polling was
A) Louis Harris.
B) Stan Roper.
C) Marge N. OʹVair.
D) George Gallup.
E) Patrick Cadell.

3) Literary Digest used ________ polls to predict the popular vote in presidential elections.
A) exit
B) straw
C) tracking
D) deliberative
E) scientific

4) Why did the Literary Digest fail to accurately predict the outcome of the 1936 presidential
election?
A) It oversampled middle class and wealthy voters.
B) It did not receive responses from enough people.
C) The election was simply ʺtoo close to call.ʺ
D) Citizens did not have time to respond to its survey because they were mailed too close to
Election Day.
E) Alfred Landon, the projected winner, had to drop out at the last minute due to
allegations that he was gay and involved in a sexual relationship with his campaign
manager.

5) The 1936 election was correctly predicted by
A) George Gallup.
B) the Literary Digest.
C) the National Election Study.
D) Alfred Landon.
E) Mike Luckovich.

6) Which of the following questions uses the most neutral phrasing?
A) ʺDo you favor Gestapo-style tactics to prevent smoking?ʺ
B) ʺDo you favor restrictions on the freedoms to smoke?ʺ
C) ʺDo you favor government efforts to force its will on law-abiding Americans who
smoke?ʺ
D) ʺDo you favor turning smokers into criminals or do you support the freedoms
guaranteed by our Constitution?ʺ
E) ʺDo you favor government efforts to reduce smoking?ʺ

7) A sampling method that gives each person an equal chance of being selected is known as
A) straw sampling.
B) equality sampling.
C) oversampling.
D) random sampling.
E) selection bias.

8) Which of the following is the best sampling method?
A) quota sampling
B) push polling
C) stratified sampling
D) straw polling
E) self-selected sampling


9) Most public opinion polls contact respondents
A) in person at their home.
B) in person at a mall.
C) on the Internet.
D) by telephone.
E) by email.

10) Which of the following is an example of a push poll?
A) ʺIf the election were held today, who would you vote for?ʺ
B) ʺDo you plan to vote on Election Day?ʺ
C) ʺWho do you think is going to win in tomorrowʹs presidential election?ʺ
D) ʺHow much of the time do you think you can trust the government to do what is right?ʺ
E) ʺIf you knew Rudy Giuliani beat his wife, would you vote for him?ʺ

11) Which of the following polls is most likely to help a candidate evaluate the effect of certain
campaign events?
A) an exit poll
B) a tracking poll
C) a push poll
D) a feeling thermometer
E) a cross-sectional poll