Sabato 14.2 Pages 515-521

1) In a political campaign, ________ usually announces good news and ________ usually
announces bad news.
A) the press secretary; the communications director
B) the candidate; the press secretary
C) the policy director; the campaign manager
D) the chair; the campaign manager
E) the Democratic candidate; the Republican candidate

2) In 2004, which campaign was especially effective in using the Internet for fundraising?
A) George W. Bush
B) John Kerry
C) Howard Dean
D) John Edwards
E) Dennis Kucinich

3) Who is George W. Bushʹs personal adviser and the mastermind behind his presidential
victories in 2000 and 2004?
A) Ken Mehlman
B) Marc Raciot
C) Kelly McCullough
D) Joe Trippi
E) Karl Rove

4) In the United States, negative campaigning is
A) ineffective.
B) a relatively new phenomena.
C) a function of the television age.
D) a modern phenomena that began around 1960.
E) a political tactic that has been around since the founding.

5) One way of counteracting an anticipated campaign attack by your opponent before the attack
is even launched is
A) proactive advertising.
B) inoculation advertising.
C) a first-strike strategy.
D) a defensive posture.
E) mutually assured destruction.

6) In covering campaigns, the news media are most likely to focus on
A) the candidatesʹ issue positions.
B) the pros and cons of various public policy options for society as a whole.
C) the candidatesʹ performances in previous elected positions.
D) polling.
E) issues of concern to young voters.

7) The advent of new media heavily reliant on computer technology has enabled campaigns to
give prompt and informed responses to changes in the political environment. This is known
as
A) battle bots.
B) the nuclear option.
C) going public.
D) rapid response.
E) straight talk.

8) Since the advent of the new media, citizens can log onto a candidateʹs Web site and engage in
a nearly contemporaneous exchange of ideas with other supporters and with the candidateʹs
Internet team. What is this new technology called?
A) email
B) imagined communities
C) blogs
D) social capitalism
E) wikis


9) Which of the following is true concerning how the campaigns attempt to influence their media
coverage?
A) Campaigns attempt to inundate the press with access to the candidate.
B) Campaigns try to avoid speaking in sound bites.
C) Campaigns try to persuade the media to cover their gaffes.
D) Campaigns avoid spinning campaign events so as not to be perceived as browbeating
reporters.
E) Campaigns try to get the campaignʹs message out by using talk shows and comedy
programs.


10) The 2004 presidential debates
A) spurred Bush to a temporary lead in the polls.
B) altered the results of the election.
C) increased knowledge about the candidates.
D) were boycotted by George W. Bush.
E) were boycotted by John Kerry.